Ethics

Code of Practice

Our commitment to ethical conduct in coaching, consulting, and all client relationships.

Last updated: June 2026 | Business & Human Development Consulting Pte Ltd

Standards of Ethical Conduct

Business and Human Development Consulting Pte Ltd (BHD Asia) is committed to the highest standards of professional and ethical conduct in all our coaching, consulting, and training activities. These standards apply to Isabelle Claus Teixeira, all BHD Asia associates, facilitators, and coaches working under the BHD Asia name or in partnership with BHD Asia.

Our Code of Practice is aligned with the ethical guidelines of the International Coaching Federation (ICF) and the Singapore International Mediation Institute (SIMI), and reflects our deeply held values of respect, integrity, and human dignity.

Standard 1

Client Welfare and Safety

The welfare and safety of our clients is our highest priority. We will not proceed with or continue any engagement that we believe poses a risk to the physical, psychological, or emotional wellbeing of the client. We will refer clients to appropriate professional resources (medical, psychological, legal) when their needs fall outside our competence.

Standard 2

Confidentiality

We maintain strict confidentiality regarding all information shared during coaching and consulting engagements. Information will not be disclosed to any third party without explicit consent, except where required by law or where there is an immediate risk of harm to the client or others.

Standard 3

Competence and Scope of Practice

We only offer services within our areas of competence, training, and certification. We do not represent ourselves as having qualifications or expertise we do not possess. We commit to ongoing professional development and supervision to maintain and enhance our skills.

Standard 4

Honesty and Transparency

We are honest with our clients about our methods, fees, and the nature of our services. We set realistic expectations about what coaching and consulting can and cannot achieve. We will not make claims about outcomes that we cannot substantiate.

Standard 5

Informed Consent

Before commencing any engagement, we ensure that clients understand the nature of the services to be provided, including any physical components such as TRE®, the relevant terms and conditions, and their rights within the coaching relationship. Clients must provide informed consent before participation.

Standard 6

Respect for Client Autonomy

We respect the right of our clients to make their own decisions and pursue their own goals. We do not impose our values, beliefs, or personal agenda on clients. Our role is to facilitate clarity, growth, and choice — not to direct or prescribe outcomes.

Standard 7

Non-Discrimination

We provide our services without discrimination on the basis of race, nationality, religion, gender, gender identity, sexual orientation, age, disability, socioeconomic status, or any other protected characteristic. All clients are treated with equal dignity and respect.

Standard 8

Avoidance of Conflicts of Interest

We identify and disclose any potential conflicts of interest that may affect the quality or objectivity of our services. Where a conflict cannot be resolved, we will decline or withdraw from the engagement and assist in finding an appropriate alternative.

Standard 9

Professional Boundaries

We maintain clear professional boundaries with clients at all times. We do not enter into personal, romantic, or financial relationships with clients that could compromise the professional relationship. We avoid dual relationships that create conflicts of interest.

Standard 10

Appropriate Referrals

We recognise the boundaries between coaching, counselling, therapy, and medical practice. When a client presents with issues requiring clinical or medical intervention, we will recommend appropriate professional support and, where necessary, pause or terminate the coaching engagement.

Standard 11

Integrity in Marketing and Representation

All marketing materials, testimonials, and representations of our qualifications, experience, and results are accurate and not misleading. We do not fabricate or exaggerate credentials, client outcomes, or endorsements.

Standard 12

Continuous Learning

We are committed to ongoing professional development, supervision, and reflective practice. We stay current with developments in our field and actively seek feedback to improve our work. We participate in professional communities and contribute to the advancement of ethical practice.

Standard 13

Respect for Third Parties

In organisational coaching engagements, we are mindful of our obligations to both the individual client and the sponsoring organisation. We will not share information about individuals with their employer without consent, and we will not act in ways that harm the interests of either party.

Standard 14

Handling Complaints

We take complaints seriously and commit to addressing them promptly and fairly. Clients may raise concerns directly with us at isabelle@bhdasia.com. We will acknowledge any complaint within 5 business days and seek resolution within 30 days.

Standard 15

Environmental and Social Responsibility

We are conscious of our broader responsibility to society and the environment. We endeavour to minimise our environmental footprint, support inclusive and sustainable practices, and contribute positively to the communities we serve. Our work is guided by a belief that business and human development can — and must — serve the greater good.