Executive & Leadership Coaching
One-on-one coaching for senior leaders — deepening self-awareness, broadening perspective, building trust, and turning insight into practical shifts.
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Meet Rina Ho
Rina Ho
A commercially grounded executive coach and TRE™ practitioner helping leaders and teams build regulation, resilience and sustainable performance.
- 25+Years Experience
- VPadidas · Regional Lead
- ICFACC Certified Coach
- TRE™Practitioner
Rina Ho
Executive Coach & TRE™ Practitioner · BHD Asia
"Helping leaders and teams build regulation, resilience and sustainable performance."
Part of the BHD Asia team, Rina Ho is an executive coach, leadership development professional and TRE™ practitioner with more than 25 years of experience across Sony, Reebok and adidas. She brings a commercially grounded, warm and appropriately challenging style — helping clients deepen self-awareness, strengthen regulation and create meaningful shifts that support both leadership effectiveness and sustainable performance.
Her career spans business strategy, marketing, product creation, merchandising and retail operations across Asia Pacific and Greater China. As Vice President at adidas, she led the company's largest business unit in the region — accountable for go-to-market strategy and execution that drove market share, revenue, retail profit and brand equity across omnichannel.
Adept at navigating complex, multicultural matrix organisations, Rina coaches senior leaders to broaden perspective, build trust and make practical shifts that strengthen both leadership effectiveness and business outcomes. As a TRE™ practitioner, she also supports clients in developing greater body awareness, self-regulation and resilience — a practical, somatic approach to stress management and sustainable leadership.
Areas of Expertise
- Individual & Executive Coaching
- Team Coaching
- Mentoring
- Facilitation
- Commercial Strategy
- Brand & Marketing
Credentials & Certifications
- Associate Certified Coach (ACC) — International Coaching Federation
- Newfield Certified Ontological Coach for Individuals & Teams
- TRE™ (Tension & Trauma Releasing Exercises) Practitioner
- Certified Trust at Work Practitioner
- Advanced Certificate in Leadership & Performance — Institute for Adult Learning (IAL)
- Bachelor of Business Studies — Nanyang Technological University
Beyond Coaching
Rina co-authored The Purple Book of Coaching, a collection of practices for living and leading meaningfully. Working fluently in English and Mandarin, she has coached leaders across consumer goods, automotive, oil and gas, electronics and pharmaceuticals. Originally from Singapore and now based there, she has also lived in Hong Kong and Shanghai, and finds joy in cycling, hiking, travelling and following her curiosity into new adventures.
Working with Rina
Rina works with senior leaders and teams ready to grow — pairing a commercially grounded coaching style with a practical somatic approach through TRE™. Every engagement is co-designed and grounded in real business context, never off-the-shelf.
Her Journey
From Global Brands to the Coaching Chair
A path that blends 25+ years of commercial leadership with a somatic, human-centred coaching practice.
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Consumer Goods · Asia Pacific
Corporate Career — Sony & Reebok
Built deep commercial expertise in business strategy, marketing, product creation, merchandising and retail operations across Asia Pacific and Greater China.
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adidas · Regional
Vice President — Largest Regional Business Unit
Led adidas's largest business unit in the region, accountable for go-to-market strategy and execution that drove market share, revenue, retail profit and brand equity across omnichannel.
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Singapore
Executive & Ontological Coach
Transitioned into coaching — becoming an ICF Associate Certified Coach and a Newfield Certified Ontological Coach for individuals and teams, coaching senior leaders across industries.
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Somatic Practice
TRE™ Practitioner
Trained as a TRE™ practitioner, adding a practical, body-based approach to nervous-system regulation, resilience and sustainable performance under pressure.
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Today · BHD Asia
Executive Coach & TRE™ Practitioner
Brings her commercial depth and somatic practice to BHD Asia's clients — supporting leaders and teams in consumer goods, automotive, energy, electronics and pharmaceuticals.
How Rina Can Help
Three Areas of Focus
All engagements are co-designed with you — grounded in real business context, not off-the-shelf.
Team Coaching & Facilitation
Team coaching, mentoring and facilitation for complex, multicultural organisations — fostering collaboration and high-performing teams.
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TRE™ & Somatic Resilience
Body awareness, self-regulation and stress management through TRE™ — a practical somatic approach to sustainable leadership under pressure.
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All our engagements start with a conversation — no commitment required.