How BHD Asia collects, uses, and protects your personal data in line with Singapore's PDPA.
Last updated: 8 November 2026 | Business & Human Development Consulting Pte Ltd
Business and Human Development Consulting Pte Ltd ("BHD Asia", "we", "us", or "our") is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 of Singapore (PDPA). This Privacy Statement explains how we collect, use, disclose, and protect your personal information when you engage with our services, visit our website, or attend our events and programmes.
We may collect the following types of personal data:
We collect and use your personal data for the following purposes:
By providing your personal data to us, or by continuing to use our services, you consent to the collection, use, and disclosure of your personal data in accordance with this Privacy Statement. Where required by law, we will obtain your explicit consent before using your data for specific purposes such as marketing communications.
You may withdraw your consent at any time by contacting us at bonjour@bhdasia.com. Please note that withdrawal of consent may affect our ability to provide certain services to you.
We do not sell, trade, or otherwise transfer your personal data to third parties without your consent, except in the following circumstances:
Every form on our websites that collects your email address or other personal data (event registration, ticket purchase, enquiries, newsletter) shows two separate consent boxes. Neither box is ticked in advance and both are optional: you can register for an event or buy a ticket without ticking them. The one exception is the newsletter sign-up, where the marketing box is required, because receiving the newsletter is the purpose of that form. Event registration forms ask separately for your consent to process your details for that registration; that box is required.
Partner categories. The partners we may share your contact details with fall into these categories:
Withdrawing your consent. You can withdraw your consent or unsubscribe at any time by clicking the “Unsubscribe” link at the bottom of any marketing email or by contacting us at bonjour@bhdasia.com. We record the date and time of your consent with your submission so that we can honour your choices.
We take reasonable steps to ensure the personal data we hold is accurate and up to date. You are responsible for ensuring the accuracy of the information you provide us. Please contact us promptly if your personal data changes or if you believe we hold inaccurate information about you.
We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable laws and regulations. When personal data is no longer needed, we will take reasonable steps to destroy or anonymise it securely.
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These include secure data storage, access controls, and confidentiality agreements with staff and associates. However, no transmission of data over the internet is completely secure, and we cannot guarantee the absolute security of data transmitted to our website.
Our website uses Google Analytics cookies (named _ga and _ga_*) to understand how visitors use the site, for example which pages are visited and which buttons are clicked. They do not identify you by name, and Google keeps them for up to two years. The site also keeps a few small settings in your browser (for example, whether the welcome animation has already played); these never leave your device. Our chat assistant answers from information on this website and does not send your messages to us or anyone else.
By using our website, you consent to our use of cookies. You may block or delete cookies through your browser settings, or install the Google Analytics opt-out add-on; the website will continue to work.
Under the PDPA, you have the right to:
To exercise these rights, please contact our Data Protection Officer at bonjour@bhdasia.com. We will respond to requests within 30 days.
Where it is necessary to transfer your personal data outside Singapore (for example, to associate coaches based in other countries, or when the service providers named in section 4 store data on their servers abroad), we will ensure that such transfers comply with the PDPA and that appropriate protections are in place.
We may update this Privacy Statement from time to time to reflect changes in our practices or legal requirements. We will post the updated statement on our website with a revised effective date. We encourage you to review this statement periodically.
If you have any questions, concerns, or requests regarding this Privacy Statement or our data protection practices, please contact us:
Business and Human Development Consulting Pte Ltd
50 Raffles Place, Singapore Land Tower #30-00
Singapore 048623
Email: bonjour@bhdasia.com
ACRA Number: 201201974K
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